ISLAMABAD, June 5, 2016: National Police Bureau successfully hosted a pragmatic Public Relations officers’ workshop to build their capacity for better handling of media and related issues.
It is recapped that 15 Police Organizations have appointed Public Relation Officers (PROs) to narrate organizational policies, performances, challenges and their future plans. These PROs are interacting on a day to day basis issuing press releases, representing as spokespersons, police representatives and also delivering media talks, beside omissions and commissions of police practical working.
In the context NPB thought it imperative to build the capacity of PROs and for the purpose held a day long workshop to apprise them of the latest trends, issues, dilemmas and dynamics of the media world.
The PROs of the 15 police organizations had the opportunity to listen to the best anchors and media person; and got oriented with their perspective to overcome the existing state of affairs. Beside they had an opportunity to meet their sister organizations PROs and learn from their understanding as well.
Mr. Bilgrami, Kamal Tipu former chairman PEMRA, Alina Shigri Waqt TV Anchor, Ammar Masood anchor/journalist and Qasim Nauman Associate Editor Newsweek deliberated and shared their experiences with Police PROs.
The PROs were also taken to a PTV and Dawn media houses, where they met media officials and were given a briefing on the mechanism of reporting and analyzing besides understanding the media jargons such as motivated talks, ratings, sidings, etc.
NPB intends to compile a compendium from the outcome of the workshop which shall be shared with the police chiefs to enhance their organizational proficiency to handle Media and its related challenges. Participants appreciated the initiative paying gratitude to ministry of interior and bureau for conducting first such police organization national unified media workshop.