Associated Press Service
ISLAMABAD:Pakistan: Saif Publishing, the publishers of HELLO! have launched Grazia in Pakistan in print in February 2017. The newest addition to Saif Publishing will break traditional publication norms for fashion and news in Pakistan, and venture into lucrative partnerships with international platforms. Grazia Pakistan is set to take over the inspirational fashion and news market, creating a style platform for the young, confident Pakistani woman. By giving readers an optimistic take on the curated stylish life, Grazia Pakistan predicts fashion trends and provides rare industry insight to guide readers’ fashion and beauty purchases. The first print issue of Grazia Pakistan hit newsstands on 10th February, 2017 nationwide, with actress and social media influencer, Mawra Hocane gracing the cover. The launch phase of the magazine comprised of a successful campaign ‘#GraziaPakGoesLive’ with actors, models, fashion designers and socialites participating locally and internationally. The ‘Big Fashion Issue’ of Grazia is packed with chic and modern content, staying true to the Grazia aesthetic. This very first issue outlines the new norms of fashion and highlights the new age of social media and its influence on the dynamics of the fashion industry in Pakistan. The Publisher and Editor-in-Chief of Grazia Pakistan, Zahraa Saifullah stated: “Grazia is a fabulous brand and it is exactly the breath of fresh air that our local publishing industry needs right now. Pakistan’s fashion industry is booming and Grazia is going to provide an amazing platform to nurture its growth. We plan to show the fun, creative side of Pakistani fashion to the world – explore new avenues by creating content like it has never been done before. We are proud of the young, energetic and creative team working for us and the very first issue of the magazine will show the novel ideas and unique ways we will be creating content. When we set out to launch Grazia Pakistan we were looking at a magazine that would highlight chic fashion and luxurious living. One thing we agreed on right away was to steer-away from the glossy images of overtly manicured magazines stocking up in racks. We wanted to break the monotony and repetition of it all. We’re looking forward to this exciting journey and setting new standards in publishing. Since the launch of the first issue, we’ve received amazing feedback about the refreshing change that Grazia Pakistan has brought to the local publishing industry and we intend to keep getting better.” Talking about the market response, Ali Jamil Hussain, Director Liberty Books, stated: “It is exactly what the well informed youth of today craved. It comes to me as no surprise that we are getting such a phenomenal response in the market. The first supply was sold out in less than a day at all the major supermarkets and bookstores. The overwhelming response really makes a statement to all the other so called local “fashion magazines”. Grazia Pakistan has set the bar extremely high and I for one am overjoyed by the disruption and impact that it will have on Pakistan’s magazine industry. Grazia is definitely one to watch out for.” The Grazia style formula is Easy Chic, providing the reader the best of high-end and high street through its unique editorials and content. Grazia Pakistan will curate global fashion and beauty trends as they unfold, picking the best from local and international catwalks. As Pakistan’s first international fashion, beauty and news magazine, Grazia Pakistan is set to change the style landscape of Pakistan, giving our fashion forward and savvy women the best choice ever. Grazia Pakistan’s content consists of editorials, news via 10 Hot Stories, engaging acclaimed columnists, exclusive and in-depth, detailed beauty and fashion trends coverage and shopping guides for the chic consumer. Our readers will expect the best editorial mix to create their dream lifestyle, with an upscale but wearable, continuously evolving wardrobe. Grazia Pakistan brings its readers a wide range of high profile celebrities, fashion icons, models, designers, influencers and fashionistas, trend guides and a lot more.
About Grazia Since its Italian debut in 1938, Grazia, a title of the Mondadori Group portfolio, has provided millions of women a global array of style inspirations, through its agenda-setting fashion, beauty and lifestyle editorials published in its 25 international editions. Its brave, bold and innovative avatar targets the modern women, ready to take on the world armed with her fashion forward style guide. About Saif Publishing Saif Publishing is a leading Pakistani publishing house, specializing in creating and circulating few of the major international lifestyle and fashion magazines. Saif Publishing launched HELLO! Pakistan in March 2012, setting the bar on local reporting on celebrity, lifestyle and fashion. HELLO! Pakistan is an aspirational lifestyle magazine, which has featured prominent personalities and celebrities over the period of five years since its inception. Saif Group, Saif Publishing’s parent company, has made its mark in Pakistan through innovative entrepreneurship. It was the pioneer of GSM cellular service in Pakistan and successfully launched Mobilink, now the largest telecom service provider in the country. The company’s other various successful ventures include textiles, energy and healthcare.